CVB: About the CVB The Home of American Golf ®

The Convention & Visitors Bureau (CVB) for the Pinehurst, Southern Pines, Aberdeen Area is proud to represent a world class golf resort destination. Located in Moore County, NC, the CVB is the county’s official destination marketing organization, and develops and implements strategies that enhance the economic and brand value of tourism to the benefit of visitors and residents alike.

In 2022, Moore County ranked as the tenth highest tourism economy in North Carolina, generating $750 million annually in visitor spending. Tourism is the second largest employer in Moore County with more than 6,600 people working in the industry that supports a multitude of local businesses inside the Home of American Golf.

The CVB office is open Monday through Friday from 9 a.m. to 5 p.m., and is located at 155 W. New York Avenue, Suite 300, Southern Pines, NC 28387.

For more information on the CVB’s Board and meeting dates, please CLICK HERE.

Contact Us

Convention & Visitors Bureau | Pinehurst, Southern Pines, Aberdeen Area

155 W. New York Avenue, Suite 300
Southern Pines, NC 28387

Phone: 800-346-5362

Email: info@homeofgolf.com


Phil Werz
President & CEO

Lisa Long
Creative Director

Ashley Baker

Destination Services Manager

Dan Dreyer
Destination Storyteller/Videographer

Donna Garner
Staff Accountant

Melissa Holt
Content Marketing Manager

CVB Board of Directors Approves Awards Totaling $821,000 for Tourism Grants