CVB Board of Directors

Information & Meeting Minutes

CVB Board of Directors

The Pinehurst, Southern Pines, Aberdeen Convention & Visitors Bureau

The Convention & Visitors Bureau (CVB) serves as Moore County’s official tourism development authority, focused on promoting the area, supporting tourism-related businesses, and welcoming visitors. The CVB works to strengthen Moore County’s tourism brand with the ultimate goal of boosting the local economy while enhancing the quality of life for both residents and guests.

In 2023, Moore County ranked as the 10th largest tourism economy in North Carolina, bringing in $805 million in visitor spending — a 7.4% increase from the previous year!

Tourism plays a big role in our local economy, employing over 6,000 people in the hospitality industry, making it the county’s second-largest employment sector. It also brings major tax savings — tourism helped save each Moore County resident $532.10 in taxes, compared to the state average of $230.35. In total, visitor spending generated $26.1 million in local tax revenue and $30.8 million in state tax revenue. These numbers come from the “Economic Impact of Travel on North Carolina Counties 2023” report, available at: partners.visitnc.com/economic-impact-studies.

2023-24 Annual Report

2024-2025 CVB Board of Directors

    • Kelly Miller, CVB Chairman; President, Pine Needles, Mid Pines and Southern Pines Golf Club
    • Andy Hofmann, CVB Vice-Chairman; General Manager, Pine Crest Inn
    • Matt Hausser, Secretary/Treasurer; General Manager, Talamore Golf Resort
    • Tom Pashley, President, Pinehurst Resort
    • Nick Picerno, Moore County Board of Commissioners
    • Bonnie McPeake, President, McPeake Hotels
    • Linda Parsons, President, Moore County Chamber of Commerce
    • Warren Lewis, Owner, Chef Warren’s
    • Pat Molamphy, N.C. Board of Transportation
    • Natalie Dean-Hawkins, Executive Director, Partners in Progress (ex-officio)
    • Wayne Vest, Moore County Manager (ex-officio)
    • Caroline Xiong, Moore County Finance Officer (ex-officio)

2025 Board Meetings

    • June 24, 2025 | First Bank Corporate HQ, 300 SW Broad St., Southern Pines, NC, 4:00pm

2024 Board Meetings

2023 Board Meetings

2022 Board Meetings

All meetings subject to change. Unless indicated, locations TBD.