CVB Board

Information & Meeting Minutes

CVB Board

The Pinehurst, Southern Pines, Aberdeen
Convention & Visitors Bureau

The Convention & Visitors Bureau (CVB) is the economic development agency responsible for travel and tourism promotion, product development, and visitor services for Moore County, NC. The CVB devises strategies to enhance the County’s tourism brand value and product to accommodate the next generation of visitors, thereby stimulating the local economy and enhancing the quality of life for residents and visitors alike.

In 2023, Moore County ranked as the tenth highest tourism economy in North Carolina, generating $805 million annually in visitor spending, an 7.4%% increase from the previous year. Tourism is the second highest employer in Moore County with more than 6,000 people working in the hospitality industry. Tourism in Moore County saved each resident $532.10 in taxes. The state average was $230.35. The report also showed that $26.1 million in local taxes was derived from visitor spending in 2022. State tax revenue generated by tourism in Moore County totaled $30.8 million. These statistics come from the “Economic Impact of Travel on North Carolina Counties 2023,” which can be accessed at: partners.visitnc.com/economic-impact-studies. 

2023-24 Annual Report

2024-2025 CVB Board of Directors

    • Kelly Miller, CVB Chairman; President, Pine Needles, Mid Pines and Southern Pines Golf Club

    • Andy Hofmann, CVB Vice-Chairman; General Manager, Pine Crest Inn

    • Matt Hausser, Secretary/Treasurer; General Manager, Talamore Golf Resort

    • Tom Pashley, President, Pinehurst Resort

    • Temporary Seat, Moore County Commissioners

    • Bonnie McPeake, President, McPeake Hotels

    • Linda Parsons, President, Moore County Chamber of Commerce

    • Warren Lewis, Owner, Chef Warren’s

    • Natalie Dean-Hawkins, Executive Director, Partners in Progress (ex-officio)

    • Wayne Vest, Moore County Manager (ex-officio)

    • Carolina Xiong, Moore County Finance Officer (ex-officio)
    • Nick Picerno, Moore County Board of Commissioners (ex-officio)

2024 Board Meetings

    • December 11, 2024 | BHAWK, 175 Yadkin Rd., Southern Pines (4pm)
    • September 24, 2024 | Minutes
    • June 26, 2024 | Minutes
    • March 20, 2024 | Minutes

2023 Board Meetings

2022 Board Meetings

All meetings subject to change. Unless indicated, locations TBD.