Always Pinehurst, Always Better
For a place that has hosted more single golf championships than any site in America, Pinehurst refuses to rest on its historical laurels.
When Michelle Wie West hoisted the trophy following her triumph in the 2014 U.S. Women’s Open, it closed a fortnight of golf that had never been seen.
A week before, Wie West was in the gallery on the very same course, joining other LPGA Tour stars following Martin Kaymer as he cruised to his second major championship after winning the U.S. Open. Both majors were played on venerable Pinehurst No. 2 in consecutive weeks, a feat never attempted in major championship golf, and one, though wildly successful, has not been done since.
And yet, what has followed in Pinehurst Resort’s growth in the 10 years since might be even more impressive — all of it bookended by the decade between U.S. Opens, which returned to No. 2 for the fourth time in Pinehurst’s history in June 2024.
“There’s a line I like to think about, and that’s ‘Always Pinehurst, always better,’” says Pinehurst Resort CEO Bob Dedman Jr.
Pinehurst’s new golden age began with the restoration of No. 2 by Bill Coore and Ben Crenshaw. From there, the march was on — and is ongoing.
The Deuce opened in 2016 in the main clubhouse, overlooking the 18th green of No. 2. A year later, renowned golf architect Gil Hanse crafted The Cradle, Pinehurst’s wildly popular par-3 short course. In 2018, Hanse redesigned Pinehurst No. 4, helping one of Pinehurst’s now 10 championship courses vault back into numerous Top 100 course rankings. That same year, Pinehurst Brewing Co. debuted to great acclaim among guests and locals alike.
“Pinehurst is not a time capsule,” says Tom Pashley, Pinehurst Resort’s President. “This is not a place where you come and just look at how things used to be and celebrate the past. You can do that here, but you’re also celebrating the present, and looking forward to the future.”
And, to think, the U.S. Open and U.S. Women’s Open return in 2029. At Pinehurst, there is always more to come.
“I’d like to think the golden days of Pinehurst are ahead of us,” Dedman says. “When I think about the future of Pinehurst, thinking about looking back 20 years from now, I hope we’re even closer to achieving our purpose. And that’s where we honor timeless traditions and inspire legendary stories, one smile, one round, one moment at a time.”
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