What Goes Around...

Cooperstown, New York, became the site of the Baseball Hall of Fame in 1936 when a local philanthropist named Stephen C. Clark thought it proper to pay homage to Abner Doubleday’s invention of the game in 1839 in Cooperstown and that it could be an economic engine to the town.

Canton, Ohio, was birthed as the home of the Pro Football Hall of Fame in 1963 because the town was where organizers created the American Professional Football Association (later to be renamed the National Football League), and it had great football heritage as Jim Thorpe, the first big-name athlete to play pro football, played for the Canton Bulldogs.

Springfield, Massachusetts, was the natural landing spot for the Basketball Hall of Fame in 1968 because it was at a local YMCA in 1891 that a physical education instructor at Springfield College named James Naismith had the idea for his students to throw a round ball into a basket tacked to a balcony 10 feet above the floor.

“I was thinking to myself that it is unfortunate a tournament as great as the Masters is not in its 50th year at Pinehurst,” Maurer recalled. “But the people who had Pinehurst before us apparently didn’t think that way.”

Thus, Maurer conceived the World Open and invited the PGA Tour to come to Pinehurst in November 1973 for a novel 144-hole tournament with a half-million-dollar purse (a huge sum for the time).

He also decided to create a World Golf Hall of Fame and build a museum on land next to the fourth green and fifth tee of Pinehurst No. 2. This hall would span the globe and have a broader scope than the PGA’s shrine.

“We’re always talking about Pinehurst being the golf capital of the world,” Maurer said.

Maurer recruited a board of directors for the new Hall of Fame and hired golf writer and public relations consultant Bob Drum to move to Pinehurst and help run both the tournament and the Hall of Fame. They located the museum in a house in the village situated between Azalea Road and Village Green West (that house afterward became home to Bank of America, but is currently vacant). That venue was clearly identified as “temporary” on the signage in front until the permanent home could be completed.

Diamondhead funded the brain-child of Maurer, who was understandably sensitive to cynics who didn’t like the Hall of Fame funded by a company in the business of selling real estate and hotel rooms.

“Everybody else had a shot at doing it for 600 years and nobody did,” Maurer said. “If somebody else wants to build another one, fine. But I like the score I’m in the clubhouse with.”

Sadly for Maurer, Diamondhead and Pinehurst, soaring interest rates, gas shortages, political turmoil and a recession in the mid-to-late 1970s made for tough slogging. Diamondhead would lose Pinehurst to a consortium of banks in the early 1980s (when it was eventually bought in 1984 by its current owner, the Dedman family of Dallas) and the World Golf Hall of Fame struggled from the beginning as a business enterprise.

Pinehurst was the smallest town serving as home to a major sports hall of fame. It became apparent that golfers were more interesting in playing golf than reveling in its history when they visited. The Hall of Fame structure was overbuilt and expensive to heat and cool. And its No. 1 revenue-generating enterprise, the PGA Tour’s visit each fall, was beset by poor attendance and competition from college football and was discontinued after the 1982 Hall of Fame Championship.

“A year ago, I knew that at the end of 2023, the Hall of Fame would need a new home,” Whan says. “I went to the board and said if you can give me eight months, I think I have the answer.”

That answer was revealed at a press conference at the Carolina Hotel in Pinehurst on July 20, 2022 – the World Golf Fame would move back to Pinehurst and be located on the second floor of the new Golf House Pinehurst facility the USGA is building on land adjacent to the Pinehurst Resort & Country Club golf clubhouse.

“The World Golf Hall of Fame started here 50 years ago, and like a lot of people from the East Coast, it spent a little time in Florida, got some time in the sun and enjoyed it, and now is returning home,” Whan said.

Jay Monahan, the PGA Tour commissioner who chairs the World Golf Foundation, said the move would “cement the long-term relevance and viability” of the Hall of Fame and expand on its partnership with USGA.

“Three, the USGA is not interested in making money. We think this is one of the things we need to do for the sport and for the game. We’re preserving history. That’s in our bylaws. We’re giving back to the game of golf. This is the right thing to do for the game of golf.”

Finally, Whan circles back to what will make the Pinehurst hall stand apart from its brethren in Cooperstown and Canton. A football fan, for example, is not necessarily going to Canton, Ohio, unless they happen to be in the area.

“Everyone who plays golf will make the pilgrimage to Pinehurst at one point or another,” he said. “This is not a separate trip. Golfers are already coming. We need to make it convenient, sized appropriately and not worry about the bottom line.”

Padraig Harrington, Sandra Palmer along with the late Johnny Farrell, Beverly Hanson, Tom Weiskopf and the 13 LPGA Founders will be inducted into the World Golf Hall of Fame as part of the Class of 2024. The 2024 Induction Ceremony will take place on Monday, June 10, 2024 coinciding with the 124th U.S. Open Championship in Pinehurst.

Chapel Hill based writer Lee Pace has written about golf in the Sandhills since the late 1980s and has authored a dozen books about clubs, courses and the people who’d made it special over more than a century.

Read more:

• No Resting on Laurels Around the Home of American Golf