Kid You Not

Dan Van Horn was an engineer living in Atlanta and raising a family of three in the mid-1990s when it struck him how well the baseball equipment industry addressed the youth market and how poorly the golf industry was positioned for its junior players.

“You could buy a lightweight bat that felt great in a kid’s hands, but golf clubs were just crude, sawed-off clubs that were still too heavy and had shafts too stiff for a kid’s strength,” he says. “My kids weren’t having any fun with golf.”