Rain or Shine
Even when the weather doesn’t cooperate, a rainy day in the Home of American Golf is far from a washout. The Pinehurst area offers golfers plenty to enjoy until the skies clear.
Satisfy Your Sweet Tooth
Looking for a sweet treat in the Sandhills of North Carolina? Let us be your guide to all things Pinehurst, Southern Pines & Aberdeen! Satisfy your cravings at one of the area’s bakeries.
New Investment Wave Reshapes Golf and Tourism
Wherever Kelly Miller & Haresh Tharani look across the Sandhills’ business & golf landscapes, they see growth and opportunity. The U.S. Open at Pinehurst in 2024 drew more than 225,000 people coming to town and generated a $200 million economic impact.
And Now, Century No. 2
The golf courses at Mid Pines and Pine Needles were the 1920s offspring of a group of moneyed businessmen and regular visitors to Pinehurst who believed that the four courses at the resort weren’t enough for America’s most noted golf destination.
Must-Visit Boutiques in Aberdeen & Southern Pines
You may have discovered Moore County through Pinehurst’s legendary golf courses, but the neighboring towns of Southern Pines & Aberdeen offer a different kind of charm—one rooted in an inviting community feel, walkable downtowns, & thriving local business scene.
Beyond Golf: Outdoor Activities for Every Season in Moore County
Moore County may be famous for its world-class golf courses, but there’s plenty more to explore beyond the fairways. From scenic hiking trails to peaceful reservoirs and exciting seasonal events, this region offers outdoor adventures year-round.
Tee Time to Tranquility
Whether you’re seeking legendary courses, luxurious golf packages, or hidden gems beyond the famed fairways, Pinehurst and the surrounding Moore County region offer an unforgettable golf getaway.
A Walking Tour of Southern Pines
There’s no better way to get in your steps than a stroll through Southern Pines, an ideal combination of small-town charm, historic homes, and tree-lined streets, with a plethora of interesting stores and restaurants along the way.
Sergeant’s Valor Rye named Rye Whiskey of the Year in USA Spirits
On August 8, 2024, USA Spirits Ratings Competition awarded Sergeant’s Valor Select Rye Whiskey as the Rye Whiskey of the Year and awarded Sergeant’s Valor Select Rye Whiskey and Sergeant’s Valor Select Bourbon Gold medals.
Meet the Makers
Southern Pines resident Ashley Tramontin opened Against the Grain Shoppe in 2019 to give local makers a platform to showcase their products. “We’re a hub for local business owners,” Tramontin says. “The idea is to give small businesses a storefront and a place to grow their businesses.”